Aligned with the stakeholders’ Agenda 2020 commercial objectives, the need for superyacht brokerage house Ocean Independence to differentiate itself from its competitors was growing. In January 2016, One Menagerie was appointed as strategic partners, to define and execute a long-term Master Brand Strategy across global markets.

Since we first launched a powerful new brand identity for Ocean Independence in April 2016, we’ve continued to break the industry mould in brand experience and marketing. Our ongoing work across +150 touchpoints and over 1,000 days of collaboration includes: market-leading website, lifestyle print and digital magazine - Pursuit, original advertising campaigns, illustrated artwork series, award-winning microsite - My First Superyacht, and new exhibition and live experience for Monaco Yacht Show, Düsseldorf Boat Show and Fort Lauderdale Boat Show.