Following acquisition of the resort in 2013 by Venture Capitalist, Christopher Burch and prolific Hotelier, James McBride, the brand touch points needed to be reimagined in line with their shared vision to create a new-breed of luxury lifestyle destination.

Alongside a $50m investment programme to relaunch the resort, we worked with stakeholders to design and implement a full rebrand across all consumer-facing platforms: brand identity, website, photography, resort collateral, internal launch programme and interactive App.

Our creative content included a memorable tagline – On the Edge of Wildness – symbolic of the unique approach to transformative lifestyle experiences. Achieving a trademarked status, the tagline has been shared by over 500 of the world’s leading media brands and been awarded as one of the most instagrammable hashtags. Since relaunch Nihiwatu has won many accolades, most notably: No 1 Hotel in the World – 2016 & 2017, by Travel + Leisure Magazine.