Established in 1776, Champagne Louis Roederer is one of the few remaining family-owned and wholly independent Grand Marques Champagne houses – a rarity in the world of Champagne. Yet while the Roederer name is a byword for unassuming excellence, the Maison’s link with Cristal is perhaps less obvious. In January 2016, One Menagerie was engaged to oversee the Global Launch for their latest vintage-Cristal 2009.

Capturing the creativity and spirit of the House, our original campaign – Heart Beats of Cristal – we commissioned London-based media artist, Aphra Shemza, to create an original artwork to commemorate the launch. A visual attraction, the sculpture was unveiled at the Global Launch alongside the champagne presentation and tasting, hosted by Chairman, Frédéric Rouzard.

Our further work included a Christmas Gift Guide and a dedicated 48-hour VIP Immersive Experience at the Roederer family Estate, in Reims. The campaign resulted in media coverage reaching over 15 million new consumers.