When we first met Pafilia Property Developers, they shared their vision of ‘representing Cyprus like no one ever has done before’. The vehicle being a 10-year project spanning 5,000,000 sqm of breath-taking centuries-old landscape with pioneering architecture from world-renowned practice, Woods Bagot, overlooking the cultural heartland of Paphos.

Our job was to guide the brand strategy ahead of launching the €1BN luxury residential real estate development into key international markets. Our work including a unique brand story, visual identity and original film for Minthis is lifestyle-focused, rooted in nature, wellness, culture and adventure, to appeal to the next-generation of high-net-worth global homeowner-investors.

We transformed the digital customer experience via the launch of a new website in English, Chinese and Russian, featuring new photography, interactive resort map, immersive Lifestyle page and innovative 10-second film clips to communicate the unique and distinct offer for Minthis.