In targeting a new market sector for pioneering French brand, Iguana Yachts, our film-led creative approach was simple: create a fun and entertaining story to reinforce the Iguana for waterfront property owners and work with an influential media brand of global reach. As Executive Producers, we collaborated with David Gandy and Gentleman’s Journal, in a short three film series entitled - I am The Smart Commuter. In the first two weeks of launch, the films received over 10m impressions online and generated sales leads.